The brief is asking for 75 christmas cards to be designed and made up, in order to be sent out to all LCA contacts, staff and clients. The christmas cards will be representative of the institution therefore need to encompass an appropriate tone of voice, be informative but festive, fun, creative and have a "crafted" feel. The card itself will act as a festive gesture on behalf of the institution and also a reminder to that client of LCA and what we are all about.
Wanting to get the ball rolling and attempt my very first competition brief, this sounded like the perfect little task and what better way to begin feeling festive. I personally really like to receive items in the post, especially around this time of year - therefore I wanted to see how I would tackle the task of designing and making a card and also hope to see if this is an area of illustrative practice that I would be interested in exploring further in the future.
Key points from the brief:
75 Christmas cards
Note: Need to be realistic in design and overall production if needing to make all 75 cards if brief is chosen. Need to take into consideration:
-overall costs
-dimensions
-production efforts
-time scale
seasonal gesture
Note: like a gift in the post...possible idea? Needs to clearly represent LCA plus staying true to festive aesthetics and tone of voice
Overall aesthetics:
crafted
professional
artistic
friendly
vibrant
unique
quality
Dimensions:
Must fit within A5 envelope
Deadine:
Design shortlist: Wednesday 18th of Novemeber
production: 19th - 30th November
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