I really want to capitalise on the general "crafted" aesthetic I think the brief is asking for as this really interests me and craft/paper cut/fold are areas of my practise I am familiar with but always love to expand my knowledge on. Keeping this in mind and applying it to this brief - I instantly began to think of format. What i like to receive in the post are things of a similar nature to this brief - crafted, interesting, creative and just generally something in the post which has had a little bit more thought gone into it - like a gift. I also like think I can open, unfold and interact with as it just makes for a more immerse / creative / personalised experience.a
Wanting to stay true to the branding of LCA, I started at the logo and in thinking about format I could see that the sides of the logo could perform as the fold edges for my "parcel" style concept. If the logo itself provides the content/body of the card, along each edge I would net and design a tab/flap, so when all together - each tab can be opened revealing the message within. I made a quick blank mock up to see how the layout could work:
Research
When beginning the research side of things - the main things I was after was textures / colour palettes and patterns that really help reflect this festive time of year. This is all in keeping with my idea of a Christmas card "gift" / parcel, therefore I need a wrapping paper design.
The designs I found are very tartan, but I feel give a very warm and nostalgic aesthetic and also provide detail and interest because of the pattern. I do however think that these version of the pattern are extremely digitised therefore plan on creating my own versions of the pattern in an illustrative style.
Drawings/roughs
Photoshop digital process
Now that i had m drawing and overall artwork for the cards, I needed to scan them in, edit and clean them up and create a template which can be easily copied and cut/made into the 75 cards that the brief requests.
Final Digital Designs / Net templates
Tag design
Final Printed/Papercut Mock up
Submission notes
As requested, I included a word doc when sending over my Christmas card designs, which included all of the necessary info in which the LCA management Team need in order to choose the winning design. I really like including this as part of my submission. I feel it helps to convey my idea a lot more clearly and overall a stronger submission when taking all of these things like productions costs etc into account.
Despite being a small brief and quick start to this module, I really enjoyed the whole process from start to finish.
I love Christmas and really felt that I was able to produce something that fit the brief well. I felt that my design matched the brief, in both contemporary and crafted feel, and that I helped to market LCA well - as the basis of the whole format and design is the LCA logo itself.
No comments:
Post a Comment