Module runs until May / June 2018
We aren’t expecting you to create portfolio worthy pieces every time. Just be creative
Be brave!
Be fearless!
Be experimental!
600 Hours!!!!
Understand who I am as a professional
Follow instructions
Do the work
Submit on time
60 Credit Module
Submission Deadline
17/05/2017
1pm
Module:
Runs for 7 months
600 hours of learning and doing
Aims:
Develop a significant body of work
Cop has a major influence
Build the basis for a sustainable studio practice ready for professional life
Respond to briefs, self determined projects and external opportunities
Be open with ideas experiments and application
Think about where I want my work to be
Be confident to promote and sell work
It doesn’t matter if it’s all different
“The end game of this module is a DIVERSE collection of work!”
You have to make things to break things - not everything will work but you have to go through it to find out and this module is about me and my investigation!!!!
Most important thing is me and my creative practice and doing my work.
Projects may continue after LAU. Projects continue on and it takes time to make a project right.
It’s not necessarily about the final finished product / piece for assessment - it’s about potential.
—
One Brief // 4 Parts
Part 1:
An initial statement of intent - the strategy
Start writing lists of briefs I want to do
Ideas I have
Processes I want to engage with this year
Things I want to be involved with or connected too.
Statement will need to cover these areas:
- reflection and evaluation
- Professional
- Be formal and critical
- Use VROOOM language
- Think of tutors as art directors or clients - and language appropriate to this
- Be succinct
Ask questions - list on blog what questions I need answering and how I’m going to get them answered
Part 2: Studio Practice
Self selected briefs
Down to me - what do I want to do. Where do I want to work - who for. Select briefs which will help me gets to this point.
Plan the journey
Have a range of briefs. Short and quick turn around as well as longer ones.
This is for a diverse portfolio. If you don’t have a range of briefs - it will all be one style of work within it.
Live, competition and self directed!
Be collaborative!
Use YCN, D&AD.
Part 3: Project Journal (BLOG)
A professional document
Needs to be of value to my work
Use it as a document that aids me and my progress - which is individual to me. How I approach my blog is individual to me.
2000 words of writing
4x 500word interim summaries
(Every 4 to 5 weeks)
Proposing and getting involved with projects
A reflection about my project so far
Below is what should be included on blog:
Statement of intent gets revised throughout the year.
Use blog as a personal diary
Keep it professional
Use it as a research document - could do this on blog or in a physical diary and post some of the pages and reflections and keys stages.
A research repository but only the reflection and evaluation of my progress is marked as well as key stages documented!
Part 4 - Project Report
Should be able to pull key things from blog and piece it all together.
Funny essay structure:
-Say what your gunna say
-Say it
-Say what you have said
750 blog summary
FINAL SUBMISSION
BLOGS
Be critical and formal
Should be about my practice as if pitching ban ideas to a director
Tuesdays and Fridays should be Studio practice and EXTENDED PRACTICE DAYS!
Live Briefs include:
Hookworms: Poster for band album launch
100% profit from poster sales
Folio society: deadline - January
Read the book
Research the author etc
lifting tower brief:
Public art
Go to the briefing on Tuesday!!
CAPE: 4 Page short comic
Deadline for this has now gone but could do work for submission for next years.
MANCHESTER ART GALLERY - TBC
- an illustration for the Manchester art gallery
- Products pulled from the Illustration to turn into products
- Use key things from their gallery and from Manchester
- Good for product based stuff
BRONTE MUSEUM - TBC
- will be doing a trip to check out the museum
New Statesman Brief: TBC
- will be coming in to give a brief
- New statesman is a main editorial position to try and get within the industry - it’s recognised
- Great contact
Individual SELF-DIRECTED Briefs - "EDITIONS"
Personal Projects
research driven projects
Projects that delve into process
Passion projects
could be a sketchbook
A loose number of things that comes together
Play
Artist book - as a portfolio!!
Examples & Notes:
DR:ME: 2017
- Collected all the work he was doing - sketchbooks, declined work from clients etc and put it all in a book and self published it.
- Like a portfolio
- Mad exploration of play
- Commercially valuable
- Interesting to see other things we are doing - not just the final finished pieces
Could make these artists books, print them & sell.
JIMMY TURRELL: Why Aye Man Typeface
- made a typeface based around the estate he used to live in.
- Personal project
HENRIK DRESCHER: Turbulence
Doesn’t have to be a finished thing. Shows development and play. Starts planning things. A personal insight!
Sketchbook pages ended up as final artwork
About me as a practitioner
WILL LUZ and KATE GIBB: Touching Elbows
Could play around with a process I want to know more about
Create a body of work, exploration & research.
Collaboration - working with someone to explore ideas and process
JOHN HEWITT: The Pogues
Observational exploration
Drawing from life
Representation of the here and now.
“Try and capture plants in the Yorkshire dales” - idea?
Go to the places and draw from them
Great body of work - make make make from experience
Could be sketchbook of these things which I then reflect on. Could inform my final stuff.
Drawing a week - print a week based on a theme.
Give myself a regular point of working and time to commit.
***
Part 1: WHO AM I? - Pitch
Who we are
What we are doing
What I’m interested in
Talk about my practice
Be confident
- Watch video of Tom Gauld- heart agency, talking heads
Show people’s works that have relevance to my work and direction I want to go
What are my interests? External interests that inform my practice. - nature, environment etc
Think clearly about who I am at the moment and what I want to create and why. This is what I’m interested in. Things grow from your interests because of passion and knowledge behind work.
This is what makes my work mine. Make it a point of interest for everyone.
The pitch is 5 minutes. Informal talk. No assessment. About me and my work.
Preston it how I want - put cross my personality.
So the tutors can get to know our work and begin advising us.
Presentations :Friday the 13th!!
Part 2: Self Portrait
Show personality
Process
This is a portrait of me - it will run throughout the whole year but initial one in for next Friday the 13th
Give us a sense of who you are at the moment
Should be a lot my work and my personality and what I like to do.
Layers & shapes?
THINGS TO CONSIDER:
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