Examples of mock-ups:
Looking at the John Lewis brief "deliverables", alongside the required presentation boards outlining our idea - there are extras that can be submitted also. The extras could be in the form of a video, website, app exploring the concepts or a mock-up. In terms of a mock up, as a group we decided there were two ways we could go about it. We could create a 3D mock up of our shop window and concept using 3D digital modelling software such as Architect 3D, CAD, Blender etc. This way we can apply our concepts in a variety or ways and manipulate them according to any changes we make along the way. This is great, although when speaking with the group it soon became clear that at this stage non of us are experienced enough in modelling software to create a version of our window display worthy enough of submitting as an extra deliverable for this competition brief. Not that we wouldn't want to give it a try and we could at least mock up the dimensions of the window and the concept digitally to feature in our presentation/boards, however I also suggested an alternative. I have a bit of background experience in set design, installations, object & environment and 3d/Lens, therefore I like to create work in physical spaces. It is because of this that I suggested we create a physical shop window model as our mock-up, which was received well by the group.
The brief makes it clear to "change the perceptions of what a window display can be". This to me suggests an interactive experience, far from the generic window displays showcasing product and little else. With this creativity in mind, a physical mock up of our window and concepts could be an interesting way to approach this brief. As a group we could actually create versions of our design elements and place them within our mock up shop window, to help take into consideration interactive space, placement, depth and the overall experience undergone by a potential customer.
Location for John Lewis flagship store and window display:
Address: 300 Oxford Street, London, W1C 1DX
Map location:
Walk-by:
 |
| Street view directly opposite store |
From looking on Google Maps where we think the flagship store for this brief will be, we could see that the usual layout of the store windows here tend to be one long boxed area with the glass pane split into 3.
The window front also seems to or could have he possibility of having low lighting/a slight overhang above the window - something to consider when thinking about ideas for content and lighting.
With this research in mind we began looking at the dimensions given of the actual shop window space on Oxford Street, London as outlined in the John Lewis brief information. These are:
Oxford Street Store Actual Dimensions:
Height: 2.4 metres
Length: 6 metres
Depth: 1.2 metres
To create a mock-up shop window at this size would be silly (for obvious reasons), however creating a mock up at a quarter of the size is much more manageable, with a lot of space still to play with and more cost effective for us as a group.
Quarter Scale Dimensions:
Height: 60cm
Length: 150cm
Depth: 30cm
Once the physical mock up is made, we can begin creating and visually exploring the elements to feature within it. When our final idea is complete and assembled, we plan on submitting a video (no longer than 1 minute as stipulated in the brief deliverables) along with high quality photographs and samples to accompany/feature in our main presentation/pitch boards. The video itself will provide a detailed view of our physical mock up as if being experienced in person by consumers. This way the judges can see how the window display will work in 3D and as mentioned in the brief, should the judges like what they see in our presentation and want to see more - we have a 3D physical mock-up to play with and manipulate/change accordingly and if needs be can ship this to D&AD for them to see in person.
Materials:
Structure: Quickly thinking about materials for our shop window mock up, we thought it would be a good idea (considering the quarter sized scale) to use MDF for a sturdy durable structure.
Window/glass panes: For the window itself, this can be made out of perspex.
Blank canvass: For finishing we as a group decided for the inside of our window mock up to be spray painted white. This keeps the whole structure looking neutral so as to not sway our designs/colour palette decisions when it comes to creating our ideas, and keeps the mock up looking clean.
Costs:
The choice in materials was also to keep in mind costs. We have a great woodwork resource at uni who can help cut and assemble the structure for free. Cost of materials through uni will also be cheaper than sourcing and delivering elsewhere.
MDF: £10 for 4 sheets
PERSPEX: £18-£20 (1 sheet cut into 3 to resemble
PAINT: £2-£4
Total cost for each member of group: £8 approx.
Window Display Mock up: Build Process
The window front also seems to or could have he possibility of having low lighting/a slight overhang above the window - something to consider when thinking about ideas for content and lighting.
With this research in mind we began looking at the dimensions given of the actual shop window space on Oxford Street, London as outlined in the John Lewis brief information. These are:
Oxford Street Store Actual Dimensions:
Height: 2.4 metres
Length: 6 metres
Depth: 1.2 metres
To create a mock-up shop window at this size would be silly (for obvious reasons), however creating a mock up at a quarter of the size is much more manageable, with a lot of space still to play with and more cost effective for us as a group.
Quarter Scale Dimensions:
Height: 60cm
Length: 150cm
Depth: 30cm
Once the physical mock up is made, we can begin creating and visually exploring the elements to feature within it. When our final idea is complete and assembled, we plan on submitting a video (no longer than 1 minute as stipulated in the brief deliverables) along with high quality photographs and samples to accompany/feature in our main presentation/pitch boards. The video itself will provide a detailed view of our physical mock up as if being experienced in person by consumers. This way the judges can see how the window display will work in 3D and as mentioned in the brief, should the judges like what they see in our presentation and want to see more - we have a 3D physical mock-up to play with and manipulate/change accordingly and if needs be can ship this to D&AD for them to see in person.
Materials:
Structure: Quickly thinking about materials for our shop window mock up, we thought it would be a good idea (considering the quarter sized scale) to use MDF for a sturdy durable structure.
Window/glass panes: For the window itself, this can be made out of perspex.
Blank canvass: For finishing we as a group decided for the inside of our window mock up to be spray painted white. This keeps the whole structure looking neutral so as to not sway our designs/colour palette decisions when it comes to creating our ideas, and keeps the mock up looking clean.
Costs:
The choice in materials was also to keep in mind costs. We have a great woodwork resource at uni who can help cut and assemble the structure for free. Cost of materials through uni will also be cheaper than sourcing and delivering elsewhere.
MDF: £10 for 4 sheets
PERSPEX: £18-£20 (1 sheet cut into 3 to resemble
PAINT: £2-£4
Total cost for each member of group: £8 approx.
Window Display Mock up: Build Process
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