The 'John Lewis Retail Report' 2015
Thoughts/key information and how to take this forward when approaching the brief:
It would be so great for us all as a group to go to a John Lewis store and see for ourselves what the most popular display products are and what people tend to be drawn too and why. Until we can all make it on a field trip - i did some research into most popular products sold by the store and found this gem. Hopefully this will help in choosing what products we plan on placing within our display and why.
(This research was done in prep for group meeting on 19th Feb at 10am)
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