"Coralise": Promotional Packaging / Marketing

As a part of my "Coralise" campaign, I have begun to think about the packaging and marketing for the 3D products as part of my collection.

I am not sure at this stage wether I will have enough time to generate full boxed packaging therefore I plan to start with tags and labels first which will be included / attached to the campaign products on sale, with the hope of moving onto larger packaging later on if possible.

What information want to tags/info-cards to include:

• Title page / side "Coralise"
• Up to date coral fact - for impact and educational purposes aimed at the consumer who has bought it
• A cropped image of the product collection
• Cropped image of healthy coral - in vast contrast to the skeletal coral 3D product collection on sale or as part of the full campaign body of work
• An ethos / manifesto / "about us" page
• Contact details, website, up-coming events and social network information
• How to donate

Examples of informative tags / information cards included with a product range:

Up to date coral facts / sources I wish to include within my tags as a little extra piece of information for my audience who buy the products (as either a part of a wider exhibit / campaign or museum / gallery shop pieces etc):

Sources
- http://wwf.panda.org/about_our_earth/blue_planet/coasts/coral_reefs/coral_facts/
- http://www.conserve-energy-future.com/top-25-coral-reef-facts.php
- http://oceanservice.noaa.gov/oceans/corals/#threats
- http://www.globalcoralbleaching.org/
- http://www.greenpeace.org/australia/en/what-we-do/climate/reef-at-risk/?gclid=CKGcueyl8MwCFRUW0wodgQsJZg
- http://www.dw.com/en/why-we-should-be-mourning-the-death-of-the-great-barrier-reef/a-19229280
Positive / Unbiased Facts:

• Properly managed coral reefs can yield an average of 15 tonnes of fish and other seafood per square kilometre each year 
• Any reef that is called a “barrier” reef gets its name because its presence protects the shallow waters along the shore from the open sea. That protection promotes the survival of many types of sea plant and animal life.
• The hard shell you see when coral is removed from water is the hard shell of an animal called a polyp. It is the cluster of polyps growing together that gives reefs their shape.
• Reefs that are noticeable in size, like the Great Barrier Reef in Australia, are between 5 and 10,000 years old.
• Reefs are where many fish and sea creatures choose to spawn. The protected environment of the reef means their eggs will be safe from predators.
• Coral reefs can also be started on the shells of sunken boats. In fact, to help preserve different sea biomes, the navy will sink old ships to allow a coral reef to grow.
• Wherever coral reefs grow, the sea bed is more stable. Reefs help seagrass and other sea plants survive in the area. The more plants are growing on the sea bed, the less impact storms and surges will have on seabed too.
• Coral reefs also help to improve the surrounding water quality. They act as a kind of filter that traps things floating in the water, which makes for cleaner water all around.
• There are more types of fish living in a two acre area of coral reef than there are kinds of birds in all of North America.
• The coral reef isn’t just something pretty to look it; it plays an important role in the survival of our planet. It directly supports a marine ecosystem, but it also provides important benefits for mankind.
• Occupying less than one quarter of 1% of the marine environment, coral reefs are home to more than 25% of all known marine fish species
• More than 450 million people live within 60 kilometres of coral reefs, with the majority directly or indirectly deriving food and income from them 
• A reef dampens the effect of a storm coming in from the open sea, diminishing the force of the waves

Negative Facts:

• Reefs are very important to the fishing industry because they are the natural habitat of the bait fish which is used to fish for tuna and other large species.
• More than 80% of the world's shallow reefs are severely over-fished 
• 58% of the world's coral reefs are potentially threatened by human activity
• Coral reefs are found in 109 countries; significant reef degradation has occurred in 93
• We have already lost 27% of the world's coral reefs. If present rates of destruction are allowed to continue, 60% of the world's coral reefs will be destroyed over the next 30 years 
• Indonesia and the Philippines hold 77% of Southeast Asia's coral reefs and nearly 80% of threatened reefs
• An estimated 20 percent of the world's coral reefs are damaged beyond recovery and about half of the remaining coral reefs are under risk of collapse.
• 22 species of coral are now listed as threatened under the Endangered Species Act.
• In 1998, a huge underwater heatwave killed 16% of the corals on reefs around the world. Triggered by the El Niño of that year, it was declared the first major global coral bleaching event. The second global bleaching event that struck was triggered by the El Niño of 2010. The US National Oceanic & Atmospheric Administration (NOAA) announced the third global bleaching event in October 2015 and it has already become the longest event recorded, impacting some reefs in consecutive years.
• Coral Reefs represent less than 0.1 percent of the world’s ocean floor however they help support approximately 25 percent of all marine species. As a result, the livelihoods of 500 million people and income worth over $30 billion are at stake.
• 50% of all coral has died in the last 30 years
• 93 percent of the Great Barrier Reef has been affected by a global bleaching event
• Corals live based on symbiosis with algae that grows within their tissue - but as oceans warm, corals expel this algae, which causes coral "bleaching."
• Oceans absorb more than 90 percent of the earth's temperature increase, making corals a key indicator of climate change.
• Without reefs, you get erosion of shorelines and villages falling into the ocean

http://oceanservice.noaa.gov/oceans/corals/#threats

As well as the facts being included in my campaign promotional material / product informative "tags" I could include a "how to" section explaining (similar to this above piece) of how people can further get involved with protecting our oceans reefs.