Promotional Packaging / Creative Marketing: Tags & Labels for "Coralise"

To round off my project and finalise my 3D campaign products nicely - I really wanted to package them appropriately for distribution. At this stage I feel as though I have not given myself enough time to create a full packaging range (physical box packaging in particular), however I wanted to give a logo and some creative tags a shot - so that my products appear ready for sale. I will attempt to "propose" the full packaging range by way of digital mock ups - ready for submission.

Having a go at a logo:

I began by looking back over my physical clay products and photographs I have taken. I wanted one of these products to be the main focus of the logo - primarily showcasing the patterns within the coral organisms I have been studying. I feel that one of my most successful clay 3D products is below and quickly found that a photograph I had taken of this final products - was the easiest to digitally edit and manipulate ready for us within my logo development:

Initial 3D product photograph,  edited ready for logo attempt / development:

Type experiments - "Type writer" effect for
crafted feel of promotional material

Logo play and experimentation:


  

Final collection of logos:

    

Tag logos ready for print:

Once I had come up with a logo, I was able to move on to the rest of the label designs that I planned on including alongside or attached to my final products - as if ready for sale.

Tag text and information for audience / customer: - I wanted this to remain simple, informative and true to the "mission" at the very core of this campaign proposal

 

I wanted the reverse side of the tag to be visual - ideally showcasing pieces of work from my product range within the "Coralise" campaign. With this in mind I was able to create full templates of the tags (both front side and backside) which lined up perfectly - ready for double sided printing:

Tag packaging images for
reverse side - layout for print

Tag packaging text layout for print

I was now able to print out my labels and logo "spots" on high quality stock ready for assembly and attaching to my final 3D clay "Coralise" products -to complete my "object & environment" range / application / distribution proposal.

Physical sale / promo "tag" packaging - mock-up process:

Draft versions 
The aim of creating this first attempts at tags what to see what kind of aesthetic I was going for. I want the overall feel of these promo tags to be crafted - natural - echoing the ethos of my "Coralise" campaign and range of products they are promoting.

Everything printed and sliced up ready to go

Logo "tags" cuts and assembled to the hessian material backing

I was able to add rivets to both the logo tags and information tags (above)- so as to strengthen the link hole when strung and used for attachment to my 3D Coralise product range. I felt this was important as from previous experience of making fiddly accessories for products, small wholes through 2D paper medium tend to tear easily. This could really let my whole product range down - as these tags are the main part of the physical marketing of the range and Coralise campaign. If lost or ripped off - the audience / consumer would be unable to know what the pieces are about or how to find out further information about the cause. I also feel these rivets add a more professional feel to the tags whilst still remaining "crafted" as intended.


Final tags attached to my range of final products:

Further packaging and distribution ideas:

Box packaging to house 3D "Coralise" collection pieces (with my own coral artwork as the design)



Eco "coral patterned" bags (my own pattern design) to house products within - at point of sale (either within museum/exhibit/gallery shop - or to be sold along side products as part of campaign online shop and other distribution sites)

"Patterns in Nature" Bag
- White

"Patterns in Nature" Bag
- Black

Overall I am really pleased with how my collection is coming together. The products and my promotional range are looking more and more professional as I go along and I am beginning to see how my initial "Coralise" campaign idea could actually be a viable creative application for my illustration work - as well as being a helpful and impactive charity/oceanic conservation aimed effort.