Ideally I would like my artwork to feature as part of a larger body of work for a full environmental/conservation campaign proposal entitled "Coralise". The artwork I produce (both 2D & 3D) could appear as pieces within an exhibition or as larger pieces / murals on the wall space within a public space / museum for example - in fitting with the exhibits on show etc.
The 3D products themselves could be spreading further awareness of the issues outlined in the campaign (addressed previously through my research throughout this module - coral bleaching - blast fishing / mining etc), by appearing in museum/exhibition shops for the audience to buy, as well as online shops and rally's centred around the campaign. All with the main aim of educating, getting people talking and spreading awareness of these issues through creative means. Artwork which is appealing aesthetically - but also has function within the environment it is placed either as artwork or products publicising the campaign. Profit from the sales would primarily be given to the cause and conservation efforts as well as being fed back into the campaign - keeping its efforts going.
With this in mind I started to research into similar design/creative"products" ranges - which have the same "important" job to do and the campaigns in which a creative product range & artwork could be applied...
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WWF - "Anti-Product" Range
https://www.marketingmag.com.au/news-c/wwf-australia-just-campaign/
Conservation body WWF Australia has launched an initiative to educate consumers on how to replace mass-produced, packaged household products with natural alternatives.
Dermot O’Gorman, CEO of WWF Australia, says the initiative has been created to show there are simple and natural alternatives to many of the highly packaged goods people buy and use every day. “Through the ‘Just’ campaign, we hope to highlight how a few small changes, done by many, can help reduce our ecological footprint. It’s a way for people to think about where their products come from, how they are made and the impact they have on the planet. We want to encourage people to change the way they think and consider the environmental impact of their everyday choices.”
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| Interactive outdoor signage with ‘dispensers’ will roam Sydney Distribution of products & campaign concept: Humorous Videos / Online Presence |
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Marine Conservation Institute - Chantecaille
Coral Conservation Campaign
- https://marine-conservation.org/what-we-do/program-areas/coral-conservation/corals/
- https://www.chantecaille.com/
We can’t do it alone. Please help Marine Conservation Institute protect at-risk coral reefs for us and future generations.
CAMPAIGN STRATEGY:
- Advocate for establishing marine protected areas to safeguard coral ecosystems around the world.
- Boycott seafood caught in ways that harm coral ecosystems, particularly bottom trawl fisheries. Support and encourage alternative sustainable seafood options.
- Reduce the global trade in coral reef products including coral jewelry, corals, starfish, shells and other curios from coral reefs, and fish taken from reefs for the aquarium trade.
WHAT YOU CAN DO:
Although coral reefs face tough challenges, we can act to save them before it’s too late.
- Tell your elected officials and other influential people to support creation of new marine protected areas to protect coral reefs.
- Make sure the seafood you eat is sustainably caught. Never buy coral reef fishes or deep sea fishes such as orange roughy that are caught with bottom trawls, the world’s most destructive fishing method. Bottom trawls are devastating to deep corals that would otherwise live for hundreds, even thousands of years.
- Never buy products from coral reefs including coral jewelry, coral heads seafans, seastars, or coral reef fishes. Instead, buy jewelry made from sustainable materials that look and feel like coral. Before buying a marine fish at the pet store, ask if it is wild caught or captive-bred. Buy only those sold by responsible breeders.
- Give or get Chantecaille's Coral Reef Palette. Sales raise awareness for greater coral conservation, while generating funds for Marine Conservation Institute!
Chantecaille - "Coral Reef" Product Range:
CHANTECAILLE is the preeminent luxury brand for serious skincare and beautifying cosmetics known for its uniquely high concentration of natural botanicals.
CHANTECAILLE has always sought to raise awareness for important environmental concerns. It's an integral part of the brand and a way to give back to the bountiful nature that serves as its muse.
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Creative Advertising
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Creative Advertising
FORD - FISH AND MONKEY
J. WALTER THOMPSON BRAZIL
The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservação Internacional (CI-Brasil), aiming at encouraging and recognising projects on the protection of nature and biodiversity. The campaign encouraged consumers to enroll their ideas in the competition, having in mind that those who help nature, help themselves. Therefore, it uses awareness and engagement as a starting point for environmental conservation.
Campaign copy: Those who help nature end up helping themselves. Sign up for the 15th Ford Environmental Conservation Award. From July 1st to October 1st. Submit your project or initiative to promote sustainable development and the conservation of biodiversity, and give your contribution to a better environment. More information at www.ford.com.br
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Cleaver & Creative Advertising With a Purpose
http://blazepress.com/2014/09/34-clever-advertisements-will-make-think/
Inspiring use of Creativity
Direct Impact - Clear Message
Inspiring use of Creativity
Direct Impact - Clear Message
http://www.boredpanda.com/powerful-social-advertisements/
Anti-Litter Campaign
http://www.boredpanda.com/anti-littering-ad-campaign-toronto-livegreen/
A series of clever advertisements have been popping up around Toronto urging visitors and residents to keep from littering by reminding them that “littering says a lot about you.” The ads, by the City of Toronto’s Live Green Organization, arrange pieces of trash found on the ground so that their labels spell out pejorative terms for people who litter.
This campaign is an excellent example of advertisement for a social cause, which we love. To see more, check out our extensive post on social issue advertisements.
In doing this research it is clear that I really need to keep in mind the context in which i want my products and final "object & environment" resolutions to be in. I need my artwork to stay true to what I am aiming to achieve and "say" whilst also being:
- Direct & appropriate to setting, application & audience
- Clear in its message
- Eye catching
- Informative
- Have clear links to the larger campaign
- Cleaver
- Creative / artistic
- Factually Accurate
- Make people question their actions and preconceptions
- Diverse in its application (online, physical, print, 3D etc, sociality integrated)
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