Studio Brief 1 - Project Proposal REFINED

Following on from my draft proposal completed earlier on in the year for 505, I thought it appropriate to create a finalised and more refined version - linking directly with the key decisions i have made and describing  what i now plan on submitting as part of this module. I am hoping in doing this, it will help me to also convey my ideas, concepts and final resolutions when it comes to completing my 5 A2 boards and project report. This module has been completely self directed in terms of pursuing areas of practice and context that inspire and influence me and my interests directly. Not everyone is aware what I have been up to, the paths I have taken or what I plan to submit, therefore it is for this reason that I think it would be beneficial to those interested in / marking my submission - to have a clear and concise explanation outlining exactly what my aims are and my ideas, my application of illustrative practice and action plan in place to achieve what I have set out to do for OUIL505 Applied Illustration.

Refined Project Proposal:

I aim to produce an in depth, creative body of work that explores the issues, diversity,

beauty and detail within nature and its varying environments/organisms. I aim to

approach this by producing work in keeping with my chosen area of context: Object & Environment. I would like to visually communicate the contrast between natural worlds / realms / environments / realities / perceptions by exploring pattern, scale, media, colour, detail, distortion and perspective. Through this body of work and my final range of

resolutions, I hope to educate, enlighten, immerse, create interest and grab the

attention of my audience whilst pushing my illustrative practice forward and

undertaking new creative methods and processes.

Concept

A creative, educational campaign with impact based around the current and

shocking environmental issue of coral reef degradation and the impacts this is having

on aquatic life.

Creative resolutions will include:

• Large scale artwork within context (murals, graffiti, billboards, advertisements,

exhibition pieces, 3D model resolutions)

• Campaign products aimed at consumers interested in the cause and wanting to do their part (available as part of a museum / exhibition / gallery shop, online conservation shop, conservation rally merchandise - proceeds donated to the cause)

• Online presence spreading awareness of this important global issue, up to date facts and inspiring others to get involved

• Distribution methods and application: Museums, galleries, art fairs, conservation events, online websites, stores, social media presence, exhibits, public art with direct

impact

Mission: To create artwork with substance, meaning and impact, educating society on important global issues, challenging preconceptions and inspiring change.

Campaign name: “CORALISE” - A play on the word “colonise”

Play on ‘Colonise’, a natural entity taking back what has been taken

Ethos: Using creativity to inspire positive global change to our oceans environment.

Audience: All those open minded, interested in creativity, nature and the good of our planet.